Steve Madden Spring Summer 2024 Media Event

The Brief:
Complete take over of Revolver ‘Loft’ in Melbourne to align with a New York-esk vibe
media event for Steve Madden
Show casing the full spring summer range, the brief required relevant set up for merchandising and show casing the full range, branding assets to drive the overarching concept and push branding. Plus a takeover over the Revolver stairwells to convey New York ‘Subway’ vibes as well as on ground support for the duration of the event.